Italian Advertising & Design Museum

The Italian Advertising and Design Museum celebrates the impact of Italian designers on advertising and graphic design, offering a historical perspective on their evolution.

Developed during my Master’s degree at the Florence Institute of Design International, this project envisions a museum with interactive exhibits and educational programs, engaging audiences of all ages. Its mission is to deepen visitors' appreciation of Italian graphic design’s influence on modern advertising while inspiring future designers.

Brand Identity Design

Creative Direction

Poster Design

Campaign