A to Jazz Festival

The A to Jazz Festival is one of Sofia’s most iconic music events, attracting over 50,000 attendees annually and featuring artists from around the globe. As part of the European Platform for World Music, and co-funded by the European Union, the festival is a cultural highlight in the region. Done during my time at Fragment agency.

The redesign focused on creating a vibrant and inviting visual language, with key assets including posters, banners, maps, badges, entrance arches, and merchandise. A particular highlight was developing the identity for the A to Jazz Bazaar and the festival’s sub-brands. Additionally, the rebrand extended across cohesive social media campaigns, ensuring a seamless brand presence both on-site and online, while preserving the festival’s energetic and inclusive spirit.