Mlechka

As my thesis project for my Bachelor's degree in graphic design at New Bulgarian University in 2022, Mlechka allowed me to dive into the world of illustration and packaging design.

It is a playful line of flavored milk cartons that blends Japanese packaging design with European artistic influences, created as my final thesis project. Drawing inspiration from the vibrant maximalism of Japanese design, Mlechka incorporates bold colors and intricate illustrations of iconic European cities, with subtle nods to Renaissance art and surrealism.

The packaging tells a story through its unique mascot, building a whimsical, fictional world that invites consumers to explore. Mlechka stands out for its fusion of cultural references, using design to create a rich, imaginative experience.